NIIT Imperia Launches Digital Marketing Courses with IAMAI
IAMAI and NIIT Imperia has launched a course on digital marketing recently called “Advanced Program in Digital Marketing” targetted on marketing profesionals in various companies as per their eligibiliy criteria which says – ” Professionals in Marketing / Publishing /e-business /Advertising with at least 1-2 years of digital experience.”
It looks great to me and should be beneficial to the marketing professionals. It will help them to make better digital strategies for their companes. But only strategies and nothing more than that. Remember, its only going to benefit someone at the top management level. There are 5 classes spread over 6 weeks for 3 hours each. I.e a total of 18 hours. The course doesn’t seem to be going down to technical details of online marketing. Using an adserver , Working with adwords, Onpage SEO tricks. Link building, running a PPC campaign on facebook, conversion optimization etc. Infact you can’t teach so much of online marketing in 18 hours.
We badly need a comprehensive course on online marketing which actually gets down to details of the business and teaches everything right from On-Page SEO to Adwords, Facebook PPC and media buying from ad networks. Such courses can be an interesting addon to management degrees for students. We need to produce more people who are expert at marketing webstites and increasing relevant traffic on them.
Hey aditya…i checked out this course around a month back…but i was 1 week late…i thought i will join the next time…but yes u r right…it seems they donot get down to the detailed technicalities of digital marketing…wat’s the point then..any other courses in ur opinion which teaches the technical stuff in online and digital marketing????
Hi,
Is it possible for you to inform me about the aspects involved in digital marketing apart from using social networking or suggest a few websites where I can find some information in detail?