AdityaTalks

I just came across an interesting ad conceptualized for Tata Sky by digital agency Media2Win. (Source). It was a banner displayed on MSN portal on 10th december for 3 hours. The banner had a TV-headed puppet called “Actve” which talked to the visitors  which represented Tata Sky’s on-demand services. The conversation was actually going on between twitter accounts. One was Actve and the other one was Fans of Actve – i.e the visitors. The visitors can actually chat with the puppet. They need to enter their name and message or question which was displayed along with the reply from Actve. The banner actually linked to tata sky’s microsite whe re you can see all the conversations. The banner doesnt seem to have Tata Sky’s logo or Aamir khan’s photo.

The idea seems interesting, though i have no idea how much result it would have produced. Offcourse, its going to be higher than a normal image/flash CPM banner. Now the question is, how many engagements did the banner made per 1000 impressions ? Perhaps someone from media2win would like to share it.